Module 2D: Create and Use Focus Group Data

Now that you know what you want to accomplish with data, you can use that as a framework for choosing the right dataset. We cover the strengths, weaknesses, and costs of readily available data sets, including SAVI, so you have the information you need to locate the data that’s right for you.

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What you will learn

• Understand focus group methods and logistics
• Analyze and interpret focus group results

Prerequisite Skills

Find this in Module 1A: Framing the Problem:

• How to frame problems so that you have a specific and measurable question that can help you meet your goal
• What you want to accomplish with data (so that you can determine which data will meet your needs)

Find this in Module 2A: Finding Existing Data:

• What data already exists, and how to choose the right data source